The food we choose isn’t just about hunger — it reflects who we are.
Some people are sweet, some are salty. Some like it chill, others go full spicy. Everyone’s got a flavor that matches their vibe.
That’s where “Food That Fits You” comes in. It’s a Gen Z-focused campaign that speaks their language — playful, personal, and real. It’s about making people feel seen through food. Like, “Hey, this meal? It’s literally you.”
Some people are sweet, some are salty. Some like it chill, others go full spicy. Everyone’s got a flavor that matches their vibe.
That’s where “Food That Fits You” comes in. It’s a Gen Z-focused campaign that speaks their language — playful, personal, and real. It’s about making people feel seen through food. Like, “Hey, this meal? It’s literally you.”
Credits
Creative Director / Art Director / Copywriting / Execution
Ayman Karam