RSAInsurance
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People who cheat with insurance companies can get in big trouble. They might have to pay fines, go to jail, or lose their insurance.

The "Fraud Leaves a Trace" Initiative campaign shows real stories of people who tried to cheat for money but got caught. It also shows that RSA Insurance is watching out for fraud to protect everyone's rights. We also want to be honest and clear with insurance claims to make people trust us more in a complicated world.

I handled everything from the initial idea to its execution, utilizing tools including sketching, AI, and creative Retouching to bring it to life.

With the TV ad, I aimed to communicate the concept through storytelling, enhanced by sound effects and music designed to evoke a sense.





Creative Director / Art Director / Copywriter / AI (Visuals and Sketching) / Viedo Making / Retoucher

 Ayman Karam




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